Brand Architecture Audit
How your brands, sub-brands and products relate, and where the structure leaks.
What you get
- A portfolio map of your brands, sub-brands and products, and how they relate today
- A review of key touchpoints: website, packaging, social and sales materials
- A recommended architecture model, with the reasoning behind it
- A ranked list of fixes by impact and effort
- A written report (PDF) and a recorded 60-minute readout call
How long it takes
- Week 1: review of your materials and stakeholder conversations
- Week 2: analysis, report and readout call
What we need from you
- A list of your brands, sub-brands and products
- Your current brand guidelines
- Links to key touchpoints and materials
- Upcoming launches or changes we should know about
- Two or three 45-minute stakeholder conversations
- One decision-maker on your side
What happens next
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Visual Identity System
A complete identity built to scale across channels and teams.
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Multi-brand Architecture
For organisations running several brands that need one coherent system.
Book Visual Identity System or Multi-brand Architecture within 60 days of your Brand Architecture Audit and its fee is credited toward it.
Keep it working
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Brand Stewardship
Keeps your identity consistent as the brand, the team and your vendors grow.
More in Identity
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Design System & Guidelines
A Figma component library and guidelines your designers and vendors can follow.
-
Visual Identity System
A complete identity built to scale across channels and teams.
-
Multi-brand Architecture
For organisations running several brands that need one coherent system.
-
Brand Stewardship
Keeps your identity consistent as the brand, the team and your vendors grow.
* Illustrative only. Every engagement is tailored to the size and needs of your organisation. Scope, timeline and fee are agreed with you in writing before work begins. Fees in CAD, HST extra.