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Clarity > Trust > Scale > Sustainability

For teams that have outgrown the way they make work.

urform.studio is an independent brand architecture and creative operations studio. We fix the structure underneath the creative, so your team produces more without the brand drifting.

Book a discovery callSee services
Faster turnaroundwith fewer revision cycles
More outputfrom the team you already have
A recognizable brandin every channel, with every vendor
AI you can approvewith guardrails Legal and Compliance sign off on

Where to start

When teams call us

Find the situation closest to yours. Each one has a clear first step.

Merger or rebrand

Two brands, or one brand that no longer fits the business.

Start with Brand Architecture AuditFrom $3,500*Brand drift

More brands, channels and vendors than the team can keep consistent.

Start with Brand StewardshipFrom $2,800/mo*AI in production

AI tools are in use, and the playbooks are missing or out of date.

Start with AI Creative Ops AuditFrom $4,500*Sound

The brand needs a voice beyond visuals.

Start with Sonic LogoFrom $4,000*

Services

Six disciplines, one system

Every service has a published starting fee in CAD and a written proposal before any work begins.

01 · Identity

How you look.

Define the brand.

From $3,500*View Identity 02 · Sound

How you sound.

Give the brand a sonic language.

From $2,500*View Sound 03 · Direction

How you show up.

Shape how the brand expresses itself.

From $1,400*View Direction 04 · AI Creative Ops

How you scale.

Build how creative work gets made.

From $2,800*View AI Creative Ops 05 · Leadership

How you lead.

Develop creative leadership.

From $2,700*View Leadership 06 · Research

How you think.

Investigate how creative practice is changing.

From $3,000*View Research

* Illustrative only. Every engagement is tailored to the size and needs of your organisation. Scope, timeline and fee are agreed with you in writing before work begins. Fees in CAD, HST extra.

How it works

Start small, build, hand over

01

Start small

A free 45-minute discovery call, or a short fixed engagement like a Creative Review or an audit.

Book a callCreative Review, $1,400
02

Build

A written proposal with scope, timeline and fee. A 50% deposit starts the work, with weekly reviews and one decision-maker on your side.

03

Hand over

Files, guidelines and a recorded walkthrough. Your team runs the system without us.

Work by project, as a bundle or on a monthly retainer. Combine 3 one-time services and save 10%, 5 or more and save 15%. Build your proposal

Alta Mihartescu, creative director and principal of urform.studio
Alta Mihartescu · Toronto, ON, Canada

Studio

Alta Mihartescu

Creative Director, Principal

Alta led the creative studio at one of Canada’s Big Five banks for over six years and previously spent more than seven years leading the integration, rebranding, and operationalization of licensed channel brands at the country’s largest specialty broadcaster. Her practice spans brand systems (opens in a new tab), cultural research (opens in a new tab), sound (opens in a new tab), and fine art (opens in a new tab).

When the old way stops working, that’s where I start.

Every project is led by Alta, with collaborators selected around the work. She also writes urform (opens in a new tab), a monthly essay series examining how AI is changing creative practice.

Book a call with AltaAbout the studioRead the newsletter (opens in a new tab)

Career brands

  • Global TV
  • Global News
  • HGTV
  • Food Network
  • Cooking Channel
  • DIY Network
  • W Network
  • Slice
  • Cosmo TV
  • Hallmark
  • OWN
  • DTOUR
  • FYI
  • History
  • H2
  • National Geographic
  • Nat Geo Wild
  • BBC Canada
  • Crime + Investigation
  • Showcase
  • Action
  • ABC Spark
  • IFC
  • Sundance Channel
  • Movietime
  • DejaView
  • CMT
  • Freeform
  • YTV
  • Treehouse
  • Teletoon
  • Télétoon
  • Nickelodeon
  • Nick Jr.
  • Disney Channel
  • Disney Junior
  • Disney XD
  • Cartoon Network
  • [adult swim]
  • Séries+
  • Historia
  • TD

Logos and trademarks are the property of their respective owners. They are shown only to identify organizations Alta Mihartescu worked with during her career, before and outside urform.studio. Their display does not imply endorsement, sponsorship or affiliation.

Newsletter

Read urform

Monthly cultural research essays that help creative leaders understand how AI, automation, and networked technologies are reshaping art, music, brand distinctiveness, creative decision-making, and cultural relevance. Free to read, with a paid tier for readers who want to go further.*

*Paid subscribers occasionally receive exclusive discounts on all studio services and bundles.

Subscribe to urform (opens in a new tab)
  1. 01SubscribeNew essays arrive in your inbox, free.
  2. 02Go paidSupport my research, receive an exclusive discount for all services, and get the full archive for the price of a double flat white.
  3. 03Save on urform.studio workOccasional subscriber-only discounts on services and bundles.

Latest essays

All essays on Substack (opens in a new tab)

Not sure where to start?

Book a free 45-minute discovery call. We'll look at what you have and which services fit.

Book a callBuild your proposal