Services · 01

Identity

How you look.

Define the brand. Brand strategy, brand architecture, visual identity, identity systems, guidelines and governance.

Where to start

A short engagement that shows what needs fixing first.

• Brand Architecture Audit

  How your brands, sub-brands and products relate, and where the structure leaks.

  From $3,500*Typically 2 weeks
  Details on Brand Architecture AuditAdd to proposal

Projects

Scoped work with a clear deliverable and handover.

• Design System & Guidelines

  A Figma component library and guidelines your designers and vendors can follow.

  From $8,500*Typically 5 weeks
  Details on Design System & GuidelinesAdd to proposal

• Visual Identity System

  A complete identity built to scale across channels and teams.

  From $12,000*Typically 6 weeks
  Details on Visual Identity SystemAdd to proposal

• Multi-brand Architecture

  For organisations running several brands that need one coherent system.

  From $18,000*Typically 8 weeks
  Details on Multi-brand ArchitectureAdd to proposal

Ongoing support

Monthly support that keeps the system working as you grow.

• Brand Stewardship

  Keeps your identity consistent as the brand, the team and your vendors grow.

  From $2,800/mo*12-month term, billed monthly
  Details on Brand StewardshipAdd to proposal

* Illustrative only. Every engagement is tailored to the size and needs of your organisation. Scope, timeline and fee are agreed with you in writing before work begins. Fees in CAD, HST extra.